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In the 1990s, Qian Qingren saw the development opportunities of the textile industry and established the textile raw material market. Over the past 20 years, he has achieved the “China's famous market for textile raw materials market”, a large-scale Asian light with a turnover of more than 56 billion yuan. Spinning raw material trading and distribution center, what kind of scene will be presented in the current mourning of the textile market?
For this reason, Xiao Bian specially visited a circle of money to clear the market, and the ones that I watched and listened to were presented to everyone!
At 2 o'clock in the afternoon, we arrived at the Qianqing market. When we got off the bus, we were shocked by the scene of a little leisure. How to say it is also the October textile season. The road that is supposed to be busy, people coming and going, is sparsely populated, cold and clear.
At the entrance next to the big sign, there were several trucks parked in 7788, and eight or nine people were chatting there. Our camera attracted their attention and talked a few words along the eyes.
They are waiting for the workers and drivers who load and unload the goods here. Several talkative drivers told us that this year's shipping is not very good. It has not been out of the car for several days... It is not working here, no one.
Responding to the driver, there is no one. The shops in the first street are almost locked in the door. There are no pedestrians in the past, no rushing hawkers, and no bosses who open the door. Going deep into the market, passing a small bridge, standing on the bridge and looking around, there are large trucks parked on the side of the road, empty cars, people are embarrassed.
What happened in the end, the Qianqing market, which is known as the textile printing and dyeing industry to develop Optimus Prime, is now bleak?
Upgraded consumer concepts, differentiated products are favored
The change of the times has made consumers more and more rational, and the price is no longer the primary criterion for their decision to purchase. Therefore, the demand for survival consumption is transformed into improved demand, the consumption of material consumption is changed to service consumption, and the new consumption pattern is also Quietly formed.
Consumers are no longer paying for too much premium and are more willing to pay for hobbies and interests.
During the visit, the differential yarns in Qianqing market: fancy yarn, gold and silver silk... Most of them are still open, and a lot of goods are piled up at the door. You can see the different states of different shop owners in front of the door. Some bosses In the call to bargain, some are looking for goods, more bosses are in a state of leisurely tea, waiting for orders to come to the door...
In such a scenario, a shop that is loading and unloading has attracted our attention.
Young textile people are surging, and the second generation of the yarn is on the stage.
The young man who commanded the unloading of the goods was the son of the owner of the factory. He just graduated this year and came back to help the family's business. The factory at the home is on the upper side of the captain. He is mainly responsible for fancy yarn processing and talks about the recent market. The little boss said: In the past few months, there has been no special change in the business of the family. It has become calmer. Almost all of them are orders from old customers. New customers can’t receive them. The old customers’ orders are still enough. It’s plain.”
"Now we can't get a list of big orders. The small orders can be connected to the old customers. We can do it today. This car is almost the same amount of three orders." Shaking hands The list, the little boss said with a smile.
During the speech, the unloader called to see the quantity of the goods, and it was not good to continue to harass the small boss who carefully ordered the goods. We continued to move forward.
Is the impact of international tariffs on the textile industry really so great?
It is understood that the international trade plus tax list covers almost all trade in goods.
Specific to the textile industry, it involves most of China's chemical fiber, yarn, fabrics, carpets, industrial textiles, clothing and home textiles. According to customs data, the total trade volume of China's textile and apparel products exported to the United States each year is about 50 billion US dollars.
When I talk about international tariffs, I have seen a lot of articles on the current trend in the general direction, but when you hear from the downstream people, it is completely different feelings. How do you say this? It seems that I always thought that the tariffs were all high-end tricks that I played with. I didn’t expect to have a profound impact on the bosses in the current small factories.
The international situation is uncertain and I dare not place an order.
This is the end of the first street. The man standing at the door is a boss from Jiangsu who is doing acrylic fiber. Asking the boss to come here, the boss told us: This time it came mainly because the market of acrylic fiber in Jiangsu this year is very In general, I want to come to Hangzhou to walk around the market and see if I can open up the business. I didn't expect it... I didn't have a good place here.
Asked about the peak season in September-October, the boss said: Relatively speaking, it is slightly better than the first half of the year, but overall it is very general, there is no order worthy of the lottery, the current international situation is very uncertain, get the goods Very cautious.
The small bosses in the downstream, violently beaten by the trade war
A gold and silver wire boss talked about the reasons for the recent economic downturn. He said: The current order, the domestic sales demand is not good, the foreign export is more difficult, the goods that have just been placed in the previous period, all the reasons for the export have been withdrawn, no way The business is too bad now.
Speaking of the orders in the peak season, the boss said: Where is the peak season this year. Some time ago, I planted 2 days off in the 11th factory. Overall, the factory was not busy. The workers had to take a few days off after a holiday. Now, in this case, I dare not do it or dare to save it. It is good to fool it. . The boss is mainly engaged in gold and silver wire. There are about 10 machines in the factory. During the conversation, some people sent silk to request proofing.
The old model can't go out, the new thinking is not willing to try
The Qianqing market in the past few years can be described as a beautiful scenery. The huge market size, huge transaction volume and complete raw material varieties have become the barometer of raw material price trends and the vane of similar market development.
When the inherent mode can still fill the stomach, many people do not want to innovate and develop. However, under the pressure of “new retail”, the textile and apparel accessories industry is also facing the pressure of transformation and upgrading.
Using the market to expand business is the traditional business model
The visit to the Qianqing market went to several shops with familiar bosses. Unfortunately, several bosses went out to run the market. I believe that the sales method for this out-run market is the current majority. The boss is using the method, asking other bosses about the channels of the extension, most of the bosses are repeating this year's orders can not receive, the old customers are not, let alone new customers.
A boss who made gray ash told Xiaobian: The overall market this year is not good. The market has been implicated too much. The several circular machine factories that I cooperate with have been shut down. The inventory of my warehouse can not be put down, and it is sold. stay home.
Asked if you try to use the Internet to expand the customer, the boss is a little impatient: it is a routine for young people, we will not use it.
Too much reliance on the flow of people brought by the market, sticking to the one-acre three-point land in front of this house is the way for many bosses to do business, limiting the development of their own channels, sticking to their own thinking, and killing more transactions. opportunity.
Pushing the goods, each state "to each other"
The fierce market competition brings not a lot of money in the Qianqing market, but a lot of replicas. The more money you have, the more you think about profits, the projects that make money, everyone wants to enter a cup. Alas, the result is a burst of product, poor market consumption, and a sharp drop in profits.
There are no colorful styles and products. What do you sell in your home? It seems that there are so many products, no profit, no mood to think of a way out, no way to think of new methods, continue to copy, and thus fall into an infinite loop.
Rent continues to rise, business loves not to do
"The speculative store is coming too fast, and the textiles are too hard and too slow." At the beginning of this year, I heard many bosses complaining about the high rents. After working hard for a year, it is not as good as renting a factory.
Rising rents are so tight that business operators are overwhelmed. The direct result is that the business owners are unbearable, closing the doors, running the market, and operating the operators to reduce the footprint of the stalls as much as possible. Clothing, the customer wants to take all the goods to the warehouse, which will relieve a lot of pressure.
Visit the tidbits:
During the visit, we met a small brother of SF Express. The younger brother was packing a small silk package. The SF business hall next to it was closed. The younger brother told us that the business hall was closed last month. Recently, the business is sluggish. The annual rent of 15w does not include hydropower. This year, we have to increase the rent and simply do not open it. We rely on several couriers to collect the receipts.
Speaking of the changes in the Qianqing market, Xiao Ge said: The most obvious change we can feel is our salary. In the past two years, the boss has sent money to SF, documents, contracts, sample samples, and telephone calls have been blown up. The wages are also the death of the commandment. In the past two years, the wages were not as low as half of the time. The bosses felt that SF was expensive, and sometimes they still had to pay for Shentong with Shentong!
I believe that many bosses have come here during the most prosperous time in the Qianqing market. They have experienced the grand occasion at that time. In the light of the current coldness, the heart will definitely feel very much.
The current situation of Qianqing market reflects only the tip of the iceberg of the entire Chinese textile and garment industry. These are just factors that are superficial, and the deeper reasons are still affected by the economic environment at home and abroad. Compared with the previous years, it is undoubtedly a super low season.
Think rationally: the economic environment is weak, the factory operating rate is declining regularly, PTA prices are at historically low levels, etc. It seems that the future will only be more cruel than now.
But the peak season will not come again, the answer is yes, but the night before dawn is very difficult, many companies, factories do not necessarily adhere to that day, and the remaining few continue to divide the original "cake." In any case, September has already come to a close, "Silver 10" is being followed, can the downstream market orders be better? Does the market take advantage of the situation?
Textile people should have certain expectations!
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