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On the afternoon of September 12th, the 30th anniversary theme seminar of the Ningbo International Fashion Festival, with the theme of "Rebuilding · Rebirth", was grandly held at the China Insurance Museum. This seminar was organized by the Ningbo Garment Association. Representatives from the China Garment Association, the Ningbo Municipal Bureau of Economy and Information Technology, and key garment enterprises gathered together. In-depth discussions were held on core topics such as the necessity of holding the 30th anniversary of the Ningbo International Fashion Festival, the direction of market-oriented operation, opportunities and challenges for industry development, and measures to empower enterprises, injecting new thoughts and clarifying new directions for the future development of the Ningbo Fashion Festival and Fashion Festival.
As an important witness and promoter of the development of Ningbo's garment industry, the Ningbo International Garment Festival has accompanied the industry for nearly 30 years since its establishment. It has witnessed Ningbo's leap from a "major garment city" to a "strong garment city" and cultivated a number of well-known brands such as Youngor, Shanshan and Taipingniao. At present, in the face of consumption upgrade, industrial transformation and new changes in the market environment, how the Fashion festival can achieve "reshaping and rebirth" has become the focus of attention in the industry. MAO Yihua, vice president and secretary-general of the Ningbo Garment Association, said in his opening remarks: "The 30th anniversary is an important milestone for the Ningbo International Garment Festival and also a brand-new starting point." We hope that through this seminar, we can pool the wisdom of all parties, enabling the Clothing Festival to not only carry forward its historical heritage but also meet the demands of the new era, continuously empowering the development of the clothing industry in Ningbo.
During the discussion session, enterprise representatives put forward many constructive suggestions based on their own experiences. The representative of Youngor reviewed the process of the first clothing festival in 1997 collaborating with CCTV to enhance the brand. He suggested that the exhibition shift from "focusing on the exhibition" to "emphasizing communication and interaction", creating scenarios such as industrial chain and supply chain connection conferences and consumer salons, and integrating media and artist resources to develop a fan economy. Shanshan, the representative, emphasized that the Fashion Festival should play a role in "driving the overall economy", deepen the emotional connection with citizens through art and cultural activities, and at the same time explore the potential of new media interaction. As a brand that has grown up together with the Fashion Festival, Taipingniao has proposed that in 2026, its 30th anniversary will be linked with the Fashion Festival. It is suggested to carry out long-term preheating activities and tell the stories of "people" and "things" behind the brand well. In addition, enterprises such as Aiyi Mei, Bai Mu, Red Source, Weidu Textile, and Han Yi Clothing have respectively offered suggestions from the perspectives of innovating exhibition forms, improving supply chain connections, and supporting the development of small and medium-sized design studios. They advocate replacing traditional standard stalls with "fashion special markets", promoting "the whole city as a fashion show venue", and strengthening the integration of online and offline traffic diversion to attract the attention of young consumer groups.
Representatives from industry associations and educational institutions put forward their thoughts from the perspectives of industrial collaboration and resource integration. Chen Guoqiang, an advisor to the China National Garment Association, pointed out that the transformation of the Garment festival should conform to the "new era, new demands, and new driving forces", create a new model of the first-release economy, achieve "integration of online and offline" and "one-time participation and lifelong service", and suggested drawing on the "temporary exhibition + permanent exhibition" model of the China International Import Expo and making good use of the Ningbo Textile and Garment import and export platform. Yang Wei, the vice president of Zhejiang Textile and Fashion College, emphasized that it is necessary to integrate the resources of Ningbo to form a team effect, drive the interaction between cultural tourism and the fashion industry through professional activities, and at the same time provide targeted support for enterprises going global. Yin Hao, deputy director of the Publicity Department of Ningbo University of Finance and Economics, suggested that the fashion festival "step out of the exhibition hall and reach the people" based on the four major business cards of Ningbo: "Ningbo Clothing", "Ningbo Gang", "Ningbo Port" and "Ningbo Scenery", and enhance the international influence of the industry through cross-border e-commerce cooperation and the establishment of international industrial exchange organizations.
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